Liguria Between Blue Flags and Luxury Homes: International Interest in the Region’s Real Estate Market Continues to Grow

Liguria has once again confirmed its position as the Italian region with the highest number of Blue Flags in 2026, with a total of 35 awards recognizing the environmental quality of its seaside and lakeside destinations. This achievement strengthens Liguria’s reputation as one of Italy’s top sustainable tourism destinations and one of the most desirable coastal regions in Europe.

Growing International Demand for Property in Liguria

The beauty of Liguria’s coastline continues to attract international buyers and real estate investors from all over the world. In the past year, the region ranked among the top five Italian destinations preferred by foreign buyers looking for holiday homes in Italy.

Today, Liguria is considered one of the most dynamic luxury real estate markets in the country. According to data reported by Genova Today, approximately 27% of international luxury property buyers in the region come from Germany. Strong demand is also coming from Switzerland, South Africa, and Sweden, confirming the growing global appeal of the Italian Riviera.

Genoa and the Italian Riviera: A Luxury Real Estate Hotspot

Genoa, the capital of Liguria, is experiencing renewed interest in its real estate market alongside the Italian Riviera, including iconic destinations such as Santa Margherita Ligure and Portofino.

These locations continue to attract both Italian and international investors thanks to their unique combination of historic charm, sea views, lifestyle quality, excellent connections, and exclusive investment opportunities. In the most prestigious Riviera locations, luxury property prices can reach up to €25,000 per square meter, while prime properties in Genoa’s historic center can exceed €7,000 per square meter.

Which Types of Properties Are Most in Demand?

As seen in other Italian regions, property demand in Liguria is increasingly focused on:

  • renovated homes;
  • move-in ready properties;
  • energy-efficient homes.

The most requested property types among international buyers include apartments, villas, and independent houses, typically larger than 120 square meters.

Our Data

According to data collected by FIDEA – Top Italian Mortgage, a mortgage brokerage company specialized in assisting international clients across Italy, Liguria ranked among the top 10 Italian regions most requested by foreign buyers between 2021 and 2025.

In 2025 alone, international demand for the region grew significantly, accounting for approximately 13% of all mortgage-backed property purchases recorded by the company. The data also confirms strong interest from German buyers, followed by Swiss citizens.

Mortgage for Buying Property in Liguria: Why Mortgage Brokerage Matters

Dreaming of buying a home in Liguria but unsure how to get a mortgage in Italy? Want to turn your Italian property project into reality?

For many international buyers, purchasing property in Italy means dealing with complex bureaucracy, unclear procedures, and difficulties obtaining a mortgage as a non-resident, foreign citizen, or Italian living abroad (AIRE).

With Top Italian Mortgage, getting a mortgage in Italy becomes a simple, secure, and transparent process. Specialized in assisting clients with foreign income and residency, the company provides professional and personalized support throughout every stage of the property purchase.

From the initial consultation to mortgage approval, Top Italian Mortgage guides clients step by step, simplifying paperwork and helping international buyers purchase property in Liguria and throughout Italy with confidence and peace of mind.