{"id":498,"date":"2026-06-28T20:16:07","date_gmt":"2026-06-28T20:16:07","guid":{"rendered":"https:\/\/topitalianmortgage.com\/news\/?p=498"},"modified":"2026-06-28T20:16:08","modified_gmt":"2026-06-28T20:16:08","slug":"lake-maggiore-luxury-real-estate-international-buyer-2026","status":"publish","type":"post","link":"https:\/\/topitalianmortgage.com\/news\/locations-regions\/lake-maggiore-luxury-real-estate-international-buyer-2026\/","title":{"rendered":"Lake Maggiore in the Spotlight: the New Luxury Real Estate Hotspot"},"content":{"rendered":"\n

Interested in properties near Italy’s most beautiful lakes? Lake Maggiore<\/strong>, also known as Verbano, is one of the most sought-after destinations for purchasing a home surrounded by nature. Located between Italy<\/strong> and Switzerland<\/strong> and shared by the regions of Piedmont<\/strong> and Lombardy<\/strong>, it is the second-largest lake in Italy by surface area. The name \u201cMaggiore\u201d (meaning \u201cgreater\u201d) comes from its size compared to the other pre-Alpine lakes in the area. Today, it represents an ideal destination<\/strong> for those looking for prestigious properties, second homes, or residences immersed in a unique landscape.<\/p>\n\n\n\n

A market with strong international growth<\/strong><\/h2>\n\n\n\n

According to Il Sole 24 Ore<\/em> (June 16, 2026), the real estate market around Lake Maggiore is experiencing a phase of strong growth<\/a>, attracting an increasing number of international investors. Foreign demand currently accounts for approximately 60% of the area\u2019s market, with buyers mainly coming from the United States<\/strong>, the United Kingdom<\/strong>, Switzerland<\/strong>, Germany<\/strong>, and the Netherlands<\/strong>.<\/p>\n\n\n\n

Lifestyle, international visibility, and attractiveness<\/strong><\/h2>\n\n\n\n

According to the newspaper, another factor that has strengthened the international visibility of Lake Maggiore<\/strong> is the purchase of a villa in Meina<\/a>, in the Novara area, by fashion designer Donatella Versace in 2019. This event has further put the spotlight on an area already considered high-end, helping to consolidate its image as an iconic destination for lifestyle, fashion, and luxury living.<\/p>\n\n\n\n

Since 2022, the local real estate market has shown steady growth, with increases reaching up to 18% in some areas<\/strong>, confirming a demand that is increasingly structural rather than purely seasonal. As reported by several media outlets, Lake Maggiore is now considered an ideal destination for year-round living. The region offers a wide range of events and cultural and recreational opportunities, making it attractive and livable not only during the summer months but throughout all seasons.<\/p>\n\n\n\n

A strategic hub between Milan, Switzerland, and Lake Como<\/strong><\/h2>\n\n\n\n

In this context, Lake Maggiore firmly establishes itself among the most sought-after destinations in Lombardy and neighboring areas, alongside two locations already discussed in previous articles: Milan and Lake Como<\/a>. Compared to the latter, Lake Maggiore often represents an appealing alternative<\/a>, characterised by more affordable average prices while still offering a high quality of life.<\/p>\n\n\n\n

Moreover, its strategic location makes it a true residential hub: proximity to Switzerland, easy access to Milan, and a balance between services and nature all contribute to its strong attractiveness. Among the most in-demand locations are Stresa<\/strong>, Verbania<\/strong>, Arona<\/strong>, and Cannero Riviera<\/strong>, each with distinctive features and strong real estate appeal<\/a>.<\/p>\n\n\n\n

Property values and market dynamics<\/strong><\/h2>\n\n\n\n

Il Sole 24 Ore<\/em> also reports several significant information regarding the local real estate market<\/a>. As of 2025, housing prices have recorded growth of up to 3%<\/strong>, with average values reaching approximately \u20ac3,500 per square meter<\/strong>.<\/p>\n\n\n\n

In the case of properties with direct lake access, the market shows even higher levels: for these specific types of real estate, values can increase by as much as 20%, reaching peaks of up to \u20ac10,000 per square meter<\/strong>. This confirms the strong demand for waterfront properties and their highly exclusive nature.<\/p>\n\n\n\n

Most in-demand property types<\/strong><\/h2>\n\n\n\n

The most sought-after property types in the Lake Maggiore area clearly reflect the premium positioning of the local real estate market. In particular, there is strong interest in:<\/p>\n\n\n\n