In 2025, Rome has established itself not only as Italy’s capital but also as a leading real estate hub for international buyers among major Italian cities. The city stands out for its high appeal to foreign investors in the Italian property market. According to Milano Finanza, Rome surpassed all other major Italian cities, recording a 44.7% increase in inquiries from abroad, a percentage that highlights the city’s central role in international real estate investments.
What factors have fueled Rome’s growing appeal?
Several elements have driven increased interest in Rome, particularly in the real estate and tourism sectors. According to Roma Today, citing an analysis by the portal gate-away.com, the city’s rising attractiveness – already at the top of the rankings for international tourists – is the result of a combination of strategic factors.
One of the main drivers has been preparations for the Jubilee, which spurred major infrastructure projects, the renovation of squares and streets, and urban maintenance initiatives. These improvements have enhanced the city’s livability and contributed to a significant tourism boom, further strengthening Rome’s appeal as a destination for real estate investment.
Among the most notable figures is the positive impact on the tourism sector and short-term rentals. The event led to a substantial increase in tourist flows, with a 42% rise in visitors compared to the previous year. At the same time, the market for short-term rentals in central areas of the city saw very strong results, with average returns increasing by around 34%.
The Jubilee has proven to be a true economic engine for Rome, with direct effects on the city’s real estate market. Several strategic areas have seen significant price increases, particularly neighborhoods near the Vatican, where property values have risen by an average of around 10%.
Even more pronounced growth has been recorded in Rome’s old town, where prices have exceeded 11%, reaching an average of approximately €8,900 per square meter.
Quality of Life in Rome: Signs of Growth in 2025
Another key factor is quality of life. According to the Quality of Life report by Il Sole 24 Ore, Rome ranks 46th among Italian provincial capitals. While this shows that the capital still lags behind the top positions, a comparison with 2024 reveals a noteworthy trend: Rome climbed 13 places in just one year, signaling a significant improvement in urban livability and overall attractiveness.
Americans Increasingly Interested in Buying Property in Rome
Among the main origins of foreign buyers in Rome, one of the fastest-growing groups is American investors, who recorded an increase of +6.3% compared to the previous year. This interest was also boosted by the election of a Pope from the U.S. during the Jubilee, an element that helped strengthen the cultural and symbolic connection with the Capital. This context has led a growing number of American citizens to consider purchasing property in Italy, particularly in Rome, confirming the city’s role as a key hub in the international real estate market.
Other International Buyers
Another important trend is the strong increase in foreigners interested in buying property in Italy who research real estate in Rome during a stay in the country (about +81% compared to the previous period). After the United States, the countries with the highest number of potential international buyers are the United Kingdom, India, and Canada.
What Type of Property Are Foreign Buyers Looking for in Rome?
According to data reported by Roma Today, in 2025 there was a strong increase in interest for high-end properties, particularly those valued at over 1 million euros. The focus of both foreign and local investors is mainly on apartments, but interest in penthouses and prestigious homes is also growing.
The distribution of interest by property type is as follows:
- Apartments: 20.68%
- Villas: 16.62%
- Detached houses: 9.99%
- Farmhouses: 9.11%
These figures confirm that Rome’s luxury real estate market is attracting increasingly targeted and selective investments.
Properties in Lazio: Growing Interest from Foreign Buyers Beyond Rome
Although Rome continues to exercise the timeless appeal of the Eternal City, more and more peripheral areas of Lazio are attracting the attention of foreign buyers. These areas are particularly appealing due to a higher quality of life and more affordable property prices compared to the capital.
Overall, Lazio ranks tenth among Italian regions most in demand by foreign investors, accounting for about 5% of total demand. This is a growing trend: compared to 2024, foreign buyer interest in the region increased by approximately 1.15%.
The Most Popular Areas of Lazio Among Foreign Buyers: Tuscia, Sabina, and the Central Lakes
Which areas of Lazio are attracting the most interest from foreign buyers? Here’s an overview of the most sought-after locations:
- Tuscia – Including the province of Viterbo and surrounding areas of Umbria and the Metropolitan City of Rome, Tuscia accounts for 13.23% of preferences and has seen an extraordinary increase of nearly +59% compared to the previous year.
- Sabina – A historical-geographical region mainly in northern Lazio (province of Rieti and part of the province of Rome), representing 6.54% of demand.
- Lake Bolsena – Located in the province of Viterbo, attracting the interest of 1.99% of foreign buyers.
- Lake Bracciano – A lake of volcanic and tectonic origin in the north of the Metropolitan City of Rome, in the Roman Tuscia and surrounded by the Sabatini Mountains, with nearly 1% of preferences.
Surprisingly, it is not the entire province of Rome that leads the regional ranking: while the municipality of Rome is certainly the most desired, among the provinces, Frosinone sees the highest foreign demand at about 44%, followed by the province of Rome with nearly 26% and Viterbo with 15.2%.
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